![]() Nevertheless, our industry is one of the fastest in absorbing social evolutions. The values of tradition and heritage of the brands, the material and aesthetic values of garments have for a long time generated a perception of “ digital” as opposed to “physical”. The digital transformation of the fashion industry has arrived much later compared to other industries. The most relevant phenomenon we are witnessing today, accelerated by the pandemic, is the rise of Digital Fashion and AR Clothing. ![]() However, if the fashion system, characterized by a high degree of creativity and permeability, has for decades influenced and being influenced by cultural, social and economic phenomena, we expect what will happen in the next months to be something disruptive and never seen before. ![]() The fashion industry has been hit by this crisis even more than other industries: being stuck at home has entirely erased the need to buy new clothes and share fashionable outfits.
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